Being objective suggests that you are concerned about facts and are not influenced as much by personal feelings or biases.
Part of being objective is being fair in your work. Try to show both sides of an argument if you can and avoid making value judgements through your use of words such as “wonderful” or “sarcastically”. Being objective also makes your work more professional and believable.
Techniques to make your writing more objective
- Be explicit in expressing your ideas.
For example, “ten” instead of “several”; “70%” instead of “most of the population”; “three years ago” or “in 2006” instead of “some time ago”.
- Avoid intensifiers which can tend to exaggerate your writing.
For example, “awfully”, “very”, “really”.
- Avoid language that implicitly excludes any group of people.
- Avoid the personal pronoun “I” but write more impersonally.
For example, “It could be argued that…” instead of “I think…”. Alternatively use citations to express your views, e.g. “Satherley (2007) believes that…”
Note: Despite the fact that you are not encouraged to use the personal pronoun “I” in academic writing, your viewpoints and opinions will still come through.
Although they may not be specifically attributed to you, the fact that the comments you choose to make are a part of your assignment tells the reader that you believe what you are writing.
Stating “I think…” or “In my opinion…” weakens the text and the strength of your argument. In addition, adding such personal comments almost seems to emphasise that the writing is just your opinions or interpretations, rather than positions that are supported by logic and the evidence.